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For Immediate Release

Exmark Makes Marketing, Product Management Changes

Beatrice, Neb. (July 6, 2005) - Exmark Manufacturing, the leading manufacturer of commercial mowing equipment the landscape professional, has announced the promotion of John Cloutier to Product Manager.   In his new post Cloutier will assume product management responsibilities for a number of the company's core products.   Exmark also announced that it has hired Kerri Seim as the company's new Marketing Communications Manager.

In making the announcement Exmark Director of Sales and Marketing Jeff Hallgren said,   "John has been an enormous asset to Exmark.   What made him a great communications manager for Exmark was his market knowledge.   This new assignment leverages the knowledge he's acquired about the outdoor power industry.   His understanding of how landscape professionals are using our products to increase productivity will undoubtedly lead to even more product innovation from Exmark in the future."

Cloutier joined Exmark in 1999 as Marketing Communications and Internet Development Manager.   Prior to joining Exmark, he served in marketing and sales roles for a number of other companies in the landscape industry.   Cloutier is a native of Vermont, where he attended Champlain College in Burlington and Lyndon State College in Lyndonville.

With a diverse product marketing background that includes product marketing roles with a number of companies in the automotive, computer and lighting industries, Kerri Seim brings new ideas to the Exmark marketing team.   Hallgren said that, in addition to her fresh perspective and well-rounded experience, Seim offers proven leadership in managing agency relationships and in developing marketing campaigns through an established distribution channel.   A graduate of Briar Cliff College in Sioux City, Iowa, Seim is a native of Giltner, Neb.

For more information about Exmark, or any of the products it produces, visit www.exmark.com.

Exmark Manufacturing was incorporated in 1982 and has been engaged, since its inception, in the design and manufacture of mid-size commercial walk-behind and commercial zero-turn riding mowers for the landscape professional.   In addition to designing, building and marketing quality turf care equipment, Exmark's goal is total customer satisfaction.   Products are sold to distributors,   and more than 1,200 Exmark dealers throughout the continental United States and Canada.

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Note to Editors :   For more information, please direct all inquiries to Exmark Mfg. Co., Inc. Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300; Fax (402) 223-6384; Web site address: http://www.exmark.com.

Click Here to access high-resolution images of John Cloutier and Kerri Seim

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