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News Releases:
For Immediate Release
Exmark Launches
Spanish-Language Web Site
Beatrice, Neb. (June
2, 2004) - Recognizing the growing contribution the Hispanic community
is making in the world of commercial landscaping, Exmark has launched
a Spanish-language version of its Web site.
Recognizing the steady increase the industry has seen in the Hispanic
labor force, as well as the proliferation of Hispanic-owned businesses,
Exmark understands the importance of communicating effectively with this
important customer group. The site allows Hispanic users access to features
such as technical support and service tips, as well as a compilation of
frequently asked questions about Exmark products, in the Spanish language.
Exmark has offered Spanish-language telephone customer support since mid-2000.
In fact, it was the growing number of inquiries the company was receiving
from Hispanic users that convinced Exmark that the time was right to develop
the Spanish-language site.
In addition to the new Web site, Exmark has also produced Spanish-language
versions of its “Driving in the Safety Zone” and Safety and
Maintenance videos, along with Spanish-language maintenance checklists.
Additional Spanish-language technical and education documents will be
available later in 2004 as well.
To learn more, visit www.exmark.com <http://www.exmark.com>. Click
on the “Para Espanol” button on the top-left side of the page
to be taken to the Spanish-language site.
Exmark Manufacturing was incorporated in 1982 and has been engaged, since
its inception, in the design and manufacture of mid-size commercial walk-behind
and riding lawnmowers for the landscape professional. In addition to designing,
building and marketing quality turf care equipment, Exmark's goal is total
customer satisfaction. Products are sold to distributors, who in turn,
market to dealers throughout the continental United States and Canada.
-- 30 --
Note to Editors :
For more information, please direct all inquiries to Exmark Mfg.
Co., Inc. Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808;
(402) 223-6300; Fax (402) 223-6384; Web site address: http://www.exmark.com.
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