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For Immediate Release

Exmark Launches Next Lazer Z Web Site

New Site Allows Users to Experience the Evolution of Exmark's Premier Mower

Louisville, Ky. (October 23, 2008) – Landscape professionals awaiting a glimpse of Exmark's new Next Lazer Z mower can get that and more at www.nextlazer.com. The new Web site includes 360-degree views, video and photos of the Next Lazer Z, as well as an overview of new features and interviews with several of the Exmark employees behind the development of the mower.

"Exmark believes landscape professionals must experience the Next Lazer Z to really understand and appreciate the new user-friendly features," said John Cloutier, senior marketing manager at Exmark. "We've tried to create an experience online that allows users to examine, from every angle, the Next Lazer Z before ever stepping inside a dealership."

Web site visitors can also request information about taking a demonstration at a dealership. The Next Lazer Z will be introduced at select dealerships in November. The mower will be available for purchase across Exmark's network of 1,500 dealers by the end of 2008.

Exmark, a leading manufacturer of commercial mowers, unveiled the Next Lazer Z today at the GIE+EXPO in Louisville, Ky. The Next Lazer Z is an evolution of Exmark's core product, the Lazer Z. Three years in the making, the Next Lazer Z includes dozens of enhancements designed to reduce maintenance, improve traction and handling, and make the mower safer and more comfortable for landscape professionals.

To learn more about the Next Lazer Z, visit www.nextlazer.com.

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Note to Editors: All media inquiries or requests for photos should be directed to Shannon Sherman, Public Relations Account Executive, Bailey Lauerman; (402) 514-9423. For other questions, please contact Exmark Mfg. Co., Inc., Industrial Park N.W., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.

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